SaskCanola, Alberta Canola, and Manitoba Canola Growers have launched a new brand campaign.

The joint National Canola Marketing Program focuses on telling the story of canola, its many uses, and health benefits.

Canola is grown on over 20 million acres across Canada primarily in Western Canada and is one of the country's most valuable agricultural exports.

According to the "Hellocanola" website more than 207,000 Canadian jobs are linked to canola and the crop’s potential continues to grow.

Canola is known to be a heart-healthy cooking oil, but is also used in other areas such as the beauty industry, pet food, manufacturing, biofuel, and fashion industries.

Canola is also being used in biofuel production around the world as it is a low-carbon, sustainable and renewable resource. 

The website has a learning centre, recipe area, talks about the many benefits of the crop and its sustainability story.

To check out the Hello Canola website click here.