A new organization started by the Beef Information Centre can be an educational tool when it comes to the use of beef.

The 'Make it Beef' Club is designed to provide customers with beef recipes and general beef inquiries.


Public Relations Manager Heather Travis says it's free to join, and people can sign up for monthly e-mails at www.beefinfo.org, and order or download 'Make it Beef' booklets.


Travis adds that customers will also receive ideas on new products, and online cooking lessons.