The Smile Cookie Campaign kicks off tomorrow, from April 29 to May 5. 100 per cent of proceeds from Smile Cookie sales will benefit the Estevan Early Years Family Resource Center (EEYFRC).

Funds raised will support the continuation of free programming, expansion of programming for ages 6 to 11, and the development of a future outdoor play space.

Customers can purchase Smile Cookies at both Tim Hortons locations. Local businesses can pre-order cookies by requesting forms from Tim Hortons or EEYFRC. Completed forms should be submitted to the nearest Tim Hortons at least 48 hours before the scheduled pick-up time. Forms are also available through email at or by calling 306-634-7233.

"On Monday, April 29, we have a kickoff party at the center here from 9:30 a.m. to 11:30 a.m. We're going to have cookies for the kids to decorate and a bunch of cookie-inspired activities," said Misty Pennington, director of programs and community engagement at EEYFRC.

Throughout the campaign, EEYFRC will host various activities, including a colouring contest. Colouring pages are available for pickup at both Tim Hortons locations and EEYFRC. Completed pages can be submitted at either Tim Hortons location throughout the week. A winner will be chosen at random on May 6 and will receive a Summer Fun pack valued at $100.

Additionally, a social media contest will be held. Participants can post a photo of their Smile Cookies purchase on social media, tag the family centre and Estevan Tim Hortons, and be entered for a chance to win a $50 Tim Hortons gift card.

"We are really excited for Smile Cookie 2024. Every year, this fun campaign allows us to give back to our community in a big way, but this year, with the collaboration of an incredible charity, it is surely going to surpass other years. This community is something special, and we are grateful to be a part of it," said Mandy Irwin, owner of both Tim Hortons restaurants in Estevan.

The community has already shown support for the cause, with seven local companies agreeing to match each day's cookie sales.

"A huge thank you to Mid City Plumbing and Heating, Captive Rentals Ltd., L&C Trucking LP, Highline Rentals, Handy Andy’s Mechanical, McComb Automotive, and Top Torque Services for helping us with this campaign," said Pennington.