In the last few years more and more producers are speaking up about how they do things on the farm.

Consumers today are looking for more information on how their food is raised.

Marketing Consultant Trevor Carlson says it’s a good start but we need to do more.

He notes when nobody’s talking about what they’re doing or why it creates a bit of a void.

Carlson Said, "When that void exists that's when you get other noise entering the fold. You get people talking about GMO-free, you hear things like no antibiotic, you hear things like hormone free, and then it's too difficult, I think, after the

fact, to really educate the customer and properly inform the customer on why these practices are being used."

Carlson gave the opening presentation today at the Saskatchewan Beef Industry Conference in Regina.

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